Generative search is reshaping discovery. What still works, what's changed, and where to focus effort.
AI overviews and generative answers are changing how users find businesses. Classic SEO fundamentals still matter — but the playbook has shifted.
At NOYT India we build these systems in production — with evaluation, cost control, and observability baked in from day one. Below we share the patterns that have held up under real traffic, the trade-offs we weigh, and the mistakes worth avoiding.
If you're planning something similar, the short version is: start from the bottleneck, instrument everything, and ship in small, reversible steps.